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Ahem, may we have your attention please?

To stand out from the swell, say only what is important, briefly and with care

4.6 billion content

pieces created daily

 

When everyone thinks their creativity is special, we drown in a sea of mediocrity.

The last 30 years

more info produced than in previous 5000

 

We suffer from information overload and the flow of information is only accelerating.

8 seconds is our

average attention span

 

Our attention spans continue to fall and we're struggling to stay focused on everything that happens.

110 times a day

we check our phones

 

Algorithms are busy filtering and presenting information to us...our way. When it works, we addicted and we can't stop consuming content.  

Our Solution to get noticed?

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Now

Customer is hero, you're the guide
Your customer is well informed
Customers come to you
Customer journey is fluid, random
ROI is easy to track 
Educate & inform to build trust 
Outsmarting, not outspending 

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Then 

Business is the hero 
Customer is relatively uninformed.
Chasing uninterested prospects
Customer journey is linear
Not easy to track ROI 
Interrupt, blast and annoy
Deepest pockets, biggest discounts

Inbound marketing refers to marketing activities that bring visitors in, rather than businesses having to go out to get prospects' attention. Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to the website by producing interesting content.

Inbound marketing is promoting a company through blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, physical products, social media marketing, and other forms of content marketing which serve to attract ideal customers (your business personas)  through the different stages of the buyers journey 

Learn how to get started ›

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Inbound Methodology 

At its core, inbound marketing is about attracting new website traffic, leads and customers.

This is done by determining who your ideal prospect is (your buyer personas) , then attract them by the provision of loveable content. 

The next goal is to convert the new visitors into leads through capturing their information (willingly). This is done through offering the visitor interesting, useful content in return for their information. 

We then close the right leads at the right time through the process of lead nurturing using CRM, email & automation tools. These allow us to engage and tailor the needs of each lead at their particular lifecycle stage consistently and efficiently.

It costs less to re-engage, upsell to existing customers than find new customers. So, we delight our customers with remarkable content so they become happy promoters!

Attract the right traffic 

Convert the right leads 

Close the right leads

Delight your customers

Want to learn more about inbound marketing?

Download MY FREE Inbound Marketing Guide

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Plan it. 

Strategy. Tactics.

 
Successful inbound programs require a carefully crafted strategy to ensure optimum results. We invest time with you to create your InPlan

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 Build it 

Personalise. Nurture. Automate.

Configure your hubspot engine. At this stage you begin to see the power of personalisation & marketing automation tools and processes.

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Fuel it.

Content. Context

 

We help you create remarkable content (content + context) that will draw visitors to your website, nurture your leads and delight your customers.

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Drive it.

Launch. Optimise. Repeat.

 

Once campaigns are launched, measure, analyse & improve based on hard data of what is working. Long term success relies on removing all guessing & assumptions. 

 

Successful inbound marketing requires a plan 

The InPlan will detail the inbound strategy to use for your business

i want the plan ››

 

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