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How do you start building an inbound marketing campaign?

With InPlan you will get a chance to see exactly what inbound would look like for your company. No more theories,  see exactly how to attract, convert, nurture, and delight your prospects in a clear plan.

i want the plan ››

The InPlan will be the cornerstone of your digital strategy. It will provide documentation of your online marketing process which moves your buyer persona through their buyer's journey. It begins with their search for information,  to considering your business and through to requesting to speak with your team.  

 

Why is the InPlan important to you?

It's Simple. Successful inbound marketing requires a plan.

Get Buy-In

Use the InPlan process to rally support for the inbound movement getting key people outside the marketing department involved and showing what inbound could do for the business

Get Clear 

Use the InPlan to clearly define & understand your buyer personas, their buyer journey stages, what content assets need to be aligned with each stage of that journey and what inbound would look like for your business

Get Process

Use the InPlan as your executable blueprint that allows scalable & repeatable processes to implement inbound marketing campaigns based on data without guesswork or assumptions 

3 step process InPlan creation

 

Discovery

 

Roadmap

 

Campaigns

 

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Discovery

 

Self-Assessment & Understand your Customer

 

Set SMART Goals for your online marketing through research, competitor analysis &  assessment to establish marketing metric benchmarks and to understand your ideal customers, what challenges they face, what objections to overcome and messages to deliver that will resonate.

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Roadmap

 

Identify Actual Content Creation for your buyer persona

 

A detailed custom made content roadmap for lead generation, lead nurturing with related blog topics titles, ebook/whitepaper titles, video, webinar and automated emails to help you create loyal and passionate customers who will continue to buy from you and help you grow..

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Campaigns

 

Implementation Blueprint based on your goals

 

An executable gameplan with a list of campaigns, with deliverables, frequency and steps to take to implement the planned online strategy and successfully achieve your SMART goals set in the discovery phase and ultimately grow your business.

Your goals + a plan + a proven process = increased ROI.

 i want the plan ››

Whats inside the InPlan?

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Steps-yvd-01.png  Situational Assessment

The snapshot of the present to set a focus and direction for the future.

We will work with you to establish SMART goals and what you can expect from Inbound Marketing based on internal and external analysis.

Realistic goal-setting gives you long-term vision and short-term motivation.

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Steps-yvd-02.png  Identify Ideal Customers

The development of the ideal target customer profile.

We conduct buyer persona research to identify the best audience for your business, as well as to determine the stage your buyer persona is in when leading up to a purchase.
The best way to understand what your customers want and build an engaged community is to know them.

In order to know the story behind your buyers, we will audit them:

  • Research
  • Surveys
  • Interviews
  • Internal Data 
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Steps-yvd-03.png  The Content Roadmap 

The detailed content for each persona.  

We will reference back to the stages the personas go through in their buying journey and discuss appropriate content creation to lead and nurture each one.

The main objective is to create, publish and deliver the right content for the right audience at the right time.

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Steps-yvd-04.png  Build the Engine

The complete overview of the project.

This is where we provide you with the actual campaigns, deliverables, frequency and steps that need to be done in order to turn the converting-machine on and achieve the specific goals discussed.

We answer the 6Ws that define and explain the action plan for reaching your SMART goals.  

Ready for your own strategy to grow your business online?

 

i want the plan ››